Tailored by England
You’ve seen it all over London: in tube stations, in the papers and on billboards at Picadilly Circus & Trafalgar Square: Tailored by England Umbro’s new concept brand.
On March 29th, Umbro unveiled the new England Kit at its concept store following the England Vs Slovakia World Cup qualifier.
The official kit supplier to the England football team decided to “bring together the traditional values of classic tailoring with modern fabric technology and a revolutionary design philosophy”. In doing so, Umbro acknowledges a longstanding UK tradition of producing the finest tailored suits.
It is in this spirit that Umbro’s marketing team approached Hand & Lock to create the embroidery for their advertising campaign. The beautiful piece was hand embroidered with 90% silver wire on a black velvet ground, at our London Studio on Margaret Street by Megumi Endo, who was trained at the Royal School of Needlework.
The new England kit has been on sale since April 1st, and for the next couple of days the London concept store is the only place in the UK were the kits can actually be seen.
Hand & Lock is really proud to have been associated with this tremendous project.
For more details about Tailored by England please visit www.umbro.com
October 27th, 2009 at 12:35 pm
I have a special banner which is required to be reproduced. THere is alot of delicate hand embroidery detaol.
If you are interested to quote please send me a email, address so I can forward photographs.
Regards
sam Young
November 5th, 2009 at 2:04 pm
Dear Sam,
Thank you for your comment and interest in Hand & Lock’s services. Our head designer Carne Griffiths will shortly be in touch with you. In the meantime, please let me know if I can be of any help.
Kind regards,
Nathalie.